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“Dubai’s ultimate flex isn’t a car,
a watch, or a night out.
It’s stepping into culture, luxury, and style — and transforming your whole presence in just 24 hours.”
BECOME ICONIC
THE 24K MOMENT
Watch the journey unfold
- from first measurement to final reveal.
This is culture, mastery, and luxury
condensed into 24 hours.
One client.
One kandura.
One unforgettable transformation.
WE MEET YOU ANYWHERE. ANYTIME..
Luxury. Culture.
In Dubai, luxury isn’t just what you wear - it’s how you arrive. The 24K Experience meets you anywhere, anytime.
Luxury. Culture.
Mastery in 24K.
In Dubai, luxury isn’t just what you wear - it’s how you arrive. The 24K Experience meets you anywhere, anytime.
Measurements, fabric, a kandura tailored to perfection — plus the real welcome: arabic coffee, incense, and dates.
Your glow-up, filmed so you never forget. More than clothing. Dubai’s ultimate flex — in 24 hours EXCLUSIVELY IN DUBAI ONLY.
BOOK YOUR 24K EXPERIENCE TODAY
BOOK YOUR 24K EXPERIENCE TODAY
NOT STORIES. RECEIPTS. THE PROOF OF 24K.
Real People. Real Proof.
24K isn’t a claim — it’s a track record.
Our founder didn’t just wear the Gulf, he lived it. From camel training in the desert to hosting festivals, from national TV to newspaper headlines, from awards to audiences - the culture itself confirmed his place in it.
And here’s the difference: others talk about culture. We show it. The receipts are public - the photos, the footage, the culture, the recognition. This isn’t hype; it’s history in motion.
That’s why 24K was never just fashion. It became the world’s first kandura system: culture as product, story as evidence, experience as design.
Our founder didn’t just wear the Gulf, he lived it. From camel training in the desert to hosting festivals, from national TV to newspaper headlines, from awards to audiences - the culture itself confirmed his place in it.
And here’s the difference: others talk about culture. We show it. The receipts are public - the photos, the footage, the culture, the recognition. This isn’t hype; it’s history in motion.
That’s why 24K was never just fashion. It became the world’s first kandura system: culture as product, story as evidence, experience as design.
HH Sheikh Mohammed bin Rashid Al Maktoum (Dubai)
HH Sheikh Nahyan bin Mubarak Al Nahyan (Abu Dhabi)
HH Sheikh Talib bin Saqr Al Qasimi (Ras Al Khaimaih)
English newspaper coverage
Arabic newspaper coverage
Top Guns: The UAE Flight Team
Ministry of Interior Recognition
Crowd interaction while hosting a festival
Premium
Quality
What you wear tells a story. That’s why every thread, every fabric, and every detail in your custom outfit is chosen with care—built to last, made to matter..
Unmatched
Provenance
Crafted by hands that care. It’s not just what we do—it’s who we are. That’s why every piece is backed by a promise: no questions, no hassle, just our word.
Made in
The UAE
Rooted in the Emirates. Carried by tradition. We’re not just making garments — we’re honoring a legacy that never goes out of style.
EVERY KANDURA HAS A STORY.
Swagger
Meets Soul
Meets Soul
24K
NOT JUST A KANDURA
WHAT EXACTLY DO I RECEIVE?
YOUR JOURNEY INCLUDES MORE THAN JUST GARMENT
Each 24K Experience delivers:
✔ A custom kandura, cut in one of four silhouettes:
QATARI. KUWAITI. SAUDI. EMIRATI.
✔ Traditional two-piece innerwear (woozar + faneela)
✔ A gootra headpiece, in your choice of white or red
✔ Hospitality in its highest form — Arabic coffee, dates, incense, and tradition
✔ Dressing and mastery, guided with precision and cultural depth
✔ An edited cinematic video capturing your entire transformation
Every detail is crafted to honor heritage while giving you a story to take home.
Each 24K Experience delivers:
✔ A custom kandura, cut in one of four silhouettes:
QATARI. KUWAITI. SAUDI. EMIRATI.
✔ Traditional two-piece innerwear (woozar + faneela)
✔ A gootra headpiece, in your choice of white or red
✔ Hospitality in its highest form — Arabic coffee, dates, incense, and tradition
✔ Dressing and mastery, guided with precision and cultural depth
✔ An edited cinematic video capturing your entire transformation
Every detail is crafted to honor heritage while giving you a story to take home.
FROM NYC TO THE UAE
Bilal Antar bin Shadad, Founder.
.
BORN FROM CULTURE. SHARED WITH THE WORLD.
I didn’t build 24K from a distance — I lived it. I studied the culture, learned the details, and experienced the beauty of Arab tradition first-hand. Out of that came 24K — a way for people everywhere to step inside the story, to feel what I felt, and to carry a piece of this culture home with them.
This isn’t just tailoring. It’s access. It’s interaction with the soul of Arabia — crafted with respect, delivered with precision, and remembered forever.
