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"We wear culture. We talk culture. We lead culture. Not just clothing, but the conversation that moves the world."
"I didn't build a brand. I built a bridge - between who we are, and how the world sees us."
Our Origins
24K wasn’t born as a brand. It was born as a love letter to culture.
Bilal didn’t just arrive in Arabia - he lived it. He trained camels in the desert. He sat with poets under the stars. He learned from elders. He fished, sailed, raced, danced, broke bread, and carried every lesson into his soul.
What he received was too sacred to keep to himself.
24K is his way of giving it back - fabric as a bridge, tailoring as dialogue, presence as heritage reborn.
we lead. others follow
Our DNA:
The Truth We Live
We don’t just tailor clothing. We tailor belonging.
We don’t just deliver fast. We deliver meaning.
We don’t just sell garments.
We share culture - with care, with respect, and with pride.
Our DNA:
✔ Heritage + Belonging
✔ Craftsmanship + Precision
✔ Speed + Access
✔ Luxury + Elevation
✔ Storytelling + Legacy
✔ Experience + Immersion
✔ Style + Presence
"THE FLEX ISN'T THE KANDURA,
THE FLEX IS KNOWING WHAT IT MEANS."
✔ Craftsmanship + Precision
✔ Speed + Access
✔ Luxury + Elevation
✔ Storytelling + Legacy
✔ Experience + Immersion
✔ Style + Presence
"THE FLEX ISN'T THE KANDURA,
THE FLEX IS KNOWING WHAT IT MEANS."
Premium
Quality
What you wear tells a story. That’s why every thread, every fabric, and every detail in your custom outfit is chosen with care — built to last, made to matter.
Unmatched
Provenance
Crafted by hands that care. It’s not just what we do—it’s who we are. That’s why every piece is backed by a promise: no questions, no hassle, just our word.
Made in
The UAE
Rooted in the Emirates. Carried by tradition. We’re not just making garments — we’re honoring a legacy that never goes out of style.
DUBAI OR WORLDWIDE, THE FLEX REMAINS THE SAME.
TWO DOORS. ONE LEGACY.
Some arrive in Dubai and step into the 24K Experience -
incense burning, coffee pouring, hospitality flowing.
A ritual of fabric, film, and presence - your kandura measured, made, styled, and delivered in 24 hours.
Others connect through the Global Drop - measurements sent from anywhere in the world, a custom kandura crafted in Dubai and delivered to your door - complete with essentials, free of charge.
Wherever you stand, the result is the same:
Heritage tailored. Legacy shared. Culture carried forward.
from nyc to the uae
Bilal Antar bin Shadad, founder.
.
BORN FROM CULTURE. SHARED WITH THE WORLD.
I didn’t build 24K from a distance — I lived it. I studied the culture, learned the details, and experienced the beauty of Arab tradition first-hand. Out of that came 24K — a way for people everywhere to step inside the story, to feel what I felt, and to carry a piece of this culture home with them.
This isn’t just tailoring. It’s access. It’s interaction with the soul of Arabia — crafted with respect, delivered with precision, and remembered forever.
